What is affiliate marketing?

Paul V.
July 10, 2019

The affiliate marketing industry has continued to experience exponential growth over the years. Experts forecast that the industry will reach the 6.8-billion-dollar benchmark by the year 2020. Affiliate marketing is appealing to many people because little effort can yield decent passive income for the affiliate marketer.

Affiliate marketing is a business model that entails driving sales for other people’s products and service to generate revenue in the form of commissions.  The procedure is simple; choose a product/service, promote the product through your website, and earn commissions when your referrals make a purchase. Over the years, affiliate marketing has emerged as one of the most reliable ways of making money online.  Data from online sources proves that 81% of brands and 84% of publishers make use of the affiliate marketing model to grow their business. The data shows that the affiliate business model has become popular, and the trend is not slowing down anytime soon.

Benefits of Affiliate Marketing

One of the main advantages of affiliate marketing is that it requires minimal capital to make an entry into the business. It does not require you to have a product, all you need is the marketing know-how.

Another excellent thing about the industry is that there is no limit to the number of affiliate programs that you can promote. In essence, you can choose to promote popular products and drive traffic to your blog where you can earn income after referring a sale. But it is essential that you do not promote low-quality products or overload your site with affiliate promotions. Such action can hurt your affiliate business endeavors.

A recent study proved that many people earn between 5%-20% of their annual revenue through affiliate marketing. One of the best aspects of affiliate marketing is the ability to earn passive income once the system is already in place. All you need is a steady flow of traffic to your blog or website, and the commissions will keep on rolling in.

Build your Affiliate Website with WordPress.

It is essential for you to have a website or blog to promote affiliate programs. Although you can use any type of platform to build your affiliate website, the WordPress platform gives you an edge. The WordPress platform is easy to use, even novice can customize a website easily. Moreover, you can choose one out of the many free themes to make your website look professional without spending a dime on hiring a web developer.

Besides being a user-friendly platform, it doesn’t cost you anything to get it up and running. That is why it is perfect for the newbie affiliate marketer who wants to start making money quickly. All you need to do is to register a domain name and select a WordPress hosting plan. Besides, many web hosting providers offer a free domain name when you choose to subscribe to their WordPress hosting plan.

How to use WordPress for your Affiliate Marketing website.

The first thing you have to do is to select a niche for your website. After that, you need to find affiliate products in the niche that you have chosen.  Once your site is ready, and you have the products you want to promote, start creating content related to your niche to promote your affiliate product. In a scenario where you already have an established blog, find affiliate products which your audience will love.


There are many places where you can find affiliate products to sell. For instance, you can use platforms like Commission Junction, Amazon Affiliates, ShareASale, and many more. Sign up with any of these platforms and look for the product that aligns with your niche site.


After you have selected the product that you want to promote, get the affiliate link for each of them and add them to your WordPress site. If you consistently add articles to your website, your small site will start to grow, and the number of products that you promote will also start increasing. There are many free WordPress plugins you can use to manage your affiliate products easily.

After your website is established, it is time to scale your affiliate business with the use of dedicated affiliate marketing tools within WordPress.  Plugins such as ThirstyAffiliate is useful for adding affiliate links to your website and manage them as the site grows. Besides, it finds the right image and add them to your site, and also tracks the number of clicks on your affiliate link. PrettyLinks is another excellent WordPress plugin that helps you maximize the revenue from your WordPress site. Both plugins have similar features that help you manage your affiliate site easily, but ThirstyAffiliate also enables you to optimize your link placements.

It is necessary to keep your affiliate links organized because the owner of the product you are promoting can make changes to the affiliate link. At such times, you have to update the links on your web pages too. These plugins allow you to manage your affiliate links on the fly, without the stress of editing every single post on your site.

How to earn affiliate income.

It is important to note that you need a strategy to convert your affiliate website to a money-making machine. Simply slapping up a WordPress website and adding your affiliate links no longer work in the affiliate marketing industry of today. You need to attract the right audience to your site to earn any worthwhile revenue. You can achieve this by creating content with valuable information that attracts your target audience to your website. When you provide high-quality content, your audience will derive value from it and trust you enough to buy products from the affiliate links on your website.

Different Ways to Create Affiliate Sites

People take different approaches to create affiliate websites. Some of these strategies include:

Product Comparison: This type of site creates value for the reader by comparing the features and prices of different products. It helps the visitor make an informed decision without hassles.

Product Reviews: A whole site can be built on product reviews. Simply find an affiliate product and analyze the benefits and demerits.  Answer the questions that your audience might have, and they will love you for it.

Blog: It is essential that your blog focuses on a specific niche such as business, cooking, etc. Provide value to the reader through high-quality content, and you will soon build a community of dedicated audience around your site. Then you can monetize your website through affiliate links easily.

Tutorials: The tutorial-based affiliate site is created to show the visitor how to achieve various objectives or solve problems using affiliate products. The site then places links to affiliate products that help the reader achieve their goals.

In conclusion, affiliate marketing is an effective way to earn a decent income online. When you build your site with WordPress, you can access valuable tools that help maintain an affiliate website effectively, and at a minimal cost. Although you won’t get rich overnight with affiliate marketing, you can earn decent passive income in the long run.

SSL stands for ‘Secure socket Layer’ that is one of the widely deployed ‘cryptographic’ security protocol. SSL act like a safeguard in the way of sensitive communication over the internet. SSL creates the secure channel between devices that are operating over the internet and it secure the information on the browser.

SSL works with HTTP ‘Hyper Text Transfer Protocol’ with extension of ‘S’ means secure socket layer.

As HTTP is responsible of transferring of data like video, images or mp3 file etc. over web based communication so alone HTTP is an insecure protocol and the communication that been done over the HTTP can be reviewed by any unauthorized person, so to overcome this problem SSL extension is attached with HTTP and it becomes HTTPS.

Following are the main functionalities of SSL.

    • Encryption

Encryption protects the data transmission.

    • Authentication

Ensures the correctness of server.

    • Data Integrity

Data integrity is the maintenance and assurance of accuracy and consistency of data over its entire life cycle.

Why is this important? The nature of the Internet means that your customers will be sending information through several computers. Any of these computers could pretend to be your website and trick your users into sending them personal information. It is only possible to avoid this by getting an SSL Certificate from a trusted SSL provider.

Why are SSL providers important? Trusted SSL providers will only issue an SSL certificate to a verified company that has gone through several identity checks. Certain types of SSL certificates, like EV SSL Certificates, require more validation than others. How do you know if an SSL provider is trusted? You can use our SSL Wizard to compare SSL providers that are included in most web browsers. Web browser manufactures verify SSL providers. Which are following specific practices and have been audited by a third-party using a standard such as Web Trust.

Working of the SSL

When a browser attempts to access a website that is secured by SSL, the browser and the web server establish an SSL connection using a process called an “SSL Handshake”.

  • SSL starts to work after the TCP connection is established, initiating what is called a SSL handshake.
  • The server sends its certificate to the user along with a number of specifications (includ ing which version of SSL/TLS and which encryption methods to use).
  • The user then checks the validity of the certificate, and selects the highest level of encryption that can be supported by both parties and starts a secure session using these methods. There is a large number of sets of methods available with various strengths – they are called cipher suites.
  • To guarantee the integrity and authenticity of all messages transferred, SSL and TLS protocols also include an authentication process using message authentication codes (MAC). All of this sounds lengthy and complicated but in reality it’s achieved almost instantaneously.

AThree keys are used in setup the SSL connection session, private and public keys. Information is encrypted with the public key and decrypted with the private key, and after the initiation of secure connection the session key is responsible to encrypt all transmitted data.

SSL can be used to secure the following: –
  • Online credit card transactions.
  • Web-mail servers.
  • System logins to application.
  • Virtualized application and cloud based platforms.

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